An Coms360 study shows that hugot lines and memes are fast becoming the most effective way to promote conversations. At the same time, hugot lines are also fast becoming a tool to entice digital natives to support a brand through likes, shares and other forms of engagement.
Armed with these results, PageOne Media capitalized on hugot lines to further promote its digital platform – PageOne.ph by developing its own hugot lines or by inviting digital natives to submit their own hugot lines for posting in PageOne.ph.
Through this campaign, PageOne Media has successfully reached millions of young adult readers and social media users thereby securing highly positive reputation for PageOne Media and also providing expanded fandom for PageOne.ph.
Its initial goal of reaching 250,000 young adults to become regular readers of PageOne.ph has been surpassed by many folds. Pageone.ph now has 2.5 million regular users. Its pageviews are a whopping 16 million – a far cry from the campaign initial target indicating that this campaign has surpassed its target by many miles.